Value-First data model

How the Value-First Team sets up its own HubSpot portal, for HubSpot users.

Every sheet, in one PDF

Cover of The Value-First Data Model

The Value-First Data Model

How the Value-First Team sets up its own HubSpot portal, for HubSpot users.

43 object sheets

  • Value-First Account

    Company in HubSpot

    Every organization we have a relationship with has an Account record, apart from the people in it.

  • Value-First Appointment

    Appointment in HubSpot

    One record for each time people come together: why it is happening, who takes part and what came out of it.

  • Value-First Call

    Call in HubSpot

    Each new Call holds one conversation and its notes, linked to the people in it.

  • Value-First Campaign

    Campaign in HubSpot

    A Campaign gathers everything we publish for one effort, such as a show, a launch or an event.

  • Value-First Card

    Our own custom object, not one of HubSpot’s CRM cards

    Each Card record is one card we make: it marks where someone stands with us, or carries one of our ideas.

  • Value-First Cart

    Cart in HubSpot

    A Cart holds the items a shopper chose in an online store, before they buy or leave.

  • Value-First Content Hub

    Content in HubSpot

    Each Content Hub record stands for one page or post published with HubSpot’s website tools.

  • Value-First Contract

    HubSpot’s own Contract object

    One Contract holds one agreement with a customer: what was agreed, for how long, and how it is billed.

  • Value-First Course

    Course in HubSpot

    Every structured learning pathway we keep has one Course record.

  • Value-First Deliverable

    Our own custom object in HubSpot

    A Deliverable record holds one thing we promised to hand over, and its path until it is received.

  • Value-First Documentation

    Our own custom object in HubSpot

    Each Documentation record is one written record we keep in HubSpot, linked to what it is about.

  • Value-First Email

    One-to-one email in HubSpot

    Each Email record is one message, sent or received, almost always between us and a Friend (a HubSpot contact).

  • Value-First Event

    Our own custom object, now retired

    An Event record held one session from our workshop catalog: what it taught, who it was for, who taught it.

  • Value-First Friend

    Contact in HubSpot

    Every individual we have a relationship with has a Friend record, wherever they are on their path with us.

  • Value-First HubSpot Update

    Our own custom object, an Enterprise feature

    Each HubSpot product update we follow has one record, kept current whenever it comes back on our show.

  • Value-First Interest

    Our own custom object in HubSpot

    Each Interest follows one journey a person is on toward more of our work, and belongs to that person.

  • Value-First Investment

    Our own custom object in HubSpot

    Each Investment record holds one commitment of money going out: what we committed to spend, to whom and why.

  • Value-First Invoice

    Invoice in HubSpot

    Each Invoice is one bill: an amount asked of a named person or company, under something already agreed.

  • Value-First Line Item

    HubSpot’s own Line item, under its own name

    Most Line Items hold one product or service on one Opportunity, quote, order, invoice or subscription, as agreed.

  • Value-First Listing

    Listing in HubSpot

    Our episodes, clips, recaps and articles, and many of our documents, are kept as Listings.

  • Value-First Marketing Email

    Marketing email in HubSpot

    One record holds a message we write once and send to many, with its results (opens, clicks, unsubscribes).

  • Value-First Marketing Event

    Marketing event in HubSpot

    A Marketing Event record holds one event people register for, with who registered and who came.

  • Value-First Meeting

    Meeting in HubSpot

    Each Meeting record is one calendar meeting: when it happens, what it is called, where, and who is invited.

  • Value-First Note

    Note in HubSpot

    Every note holds one piece of written context, kept on each record it is about.

  • Value-First Opportunity

    Deal in HubSpot

    An Opportunity record holds one possible partnership while we work it out together with someone.

  • Value-First Order

    Order in HubSpot

    An Order records one purchase from us once it is agreed, and how far it has got.

  • Value-First Partner Client

    Partner Client in HubSpot

    HubSpot’s own record of a customer account it credits us with, as the partner who sold it or manages it.

  • Value-First Payment

    Payment in HubSpot

    A Payment record holds one amount of money that reached us, from a named person, at one moment.

  • Value-First Price Book

    Price book in HubSpot

    A HubSpot price book is a named set of prices, so one product can carry a different price per currency or group of buyers.

  • Value-First Product

    Product in HubSpot

    A Product record holds one thing we offer, described before anyone has asked for it.

  • Value-First Project

    Project in HubSpot

    A Project record holds one piece of work with an end, aligned to achieve one or more business goals.

  • Value-First Quote

    Quote in HubSpot

    Each Quote record holds one written offer: what we propose, at what price and on what terms.

  • Value-First Segment

    Segment in HubSpot, once called a list

    A Segment holds a group of records that belong together, by a rule or by someone’s choice.

  • Value-First Series

    Our own custom object in HubSpot

    Each show or newsletter we publish has one Series record, and each episode or issue is linked to it.

  • Value-First Service

    Service in HubSpot

    A Service record holds one ongoing engagement: the recurring work we deliver, for as long as it continues.

  • Value-First Subscription

    Subscription in HubSpot

    A Subscription holds one arrangement that bills on a schedule: what, how often, and what is due next.

  • Value-First Survey Response

    Survey response in HubSpot

    A Survey Response holds one person’s reply to one feedback survey: the rating and any words they added.

  • Value-First Ticket

    Ticket in HubSpot

    A Ticket record follows a request or a test step until it is answered, fixed or declined.

  • Value-First User

    User in HubSpot

    Each User record is one seat in the portal, with the access that comes with it.

  • Value-First Value Entry

    Our own custom object in HubSpot

    A Value Entry is one recorded moment where value actually landed for someone.

  • Value-First Value Star

    Our own record type on a custom object in HubSpot

    Each business goal we work toward has its own Value Star record, whether it is on our board or off it.

  • Value-First Value Task

    Task in HubSpot

    A Value Task holds one piece of work someone has committed to do, and where it stands until it is finished.

  • Value-First Workflow

    Workflow in HubSpot

    HubSpot stores each automation you build as a Workflow: its name, whether it is on, and what it enrolls.