Privacy Policy

Introduction

The Value-First Team ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website valuefirstteam.com and use our services.

Information We Collect

Information You Provide

• Contact information (name, email address, phone number)
• Company information (company name, job title, industry)
• Sign-in tokens when you register for My Value Path (we use passwordless magic link authentication — no passwords are stored)
• Payment information for services (processed securely via HubSpot Payments)
• Communications you send to us
• Assessment responses and self-diagnostic results
• AI chat interactions (Catalyst, Coach Chris)

Information Collected Automatically

• Device and browser information
• IP address and location data
• Pages visited and interactions on our site
• Referring website or source
• Cookies and similar tracking technologies
• Video viewing activity (via Mux)

How We Use Your Information

• To provide and improve our services
• To personalize your experience on our website
• To communicate with you about services, updates, and promotions
• To process transactions and send related information
• To respond to your inquiries and provide customer support
• To analyze usage patterns and improve our website
• To power AI features (Catalyst chat, Coach Chris) using your inputs in context
• To comply with legal obligations

Third-Party Services

We use the following third-party services to operate our business:

• HubSpot - CRM, email marketing, and payment processing
• Sanity.io - Content management
• Vercel - Website hosting and edge delivery
• Mux - Video hosting and streaming
• Google Gemini - AI features and content generation
• Expertise.ai - Sales intelligence and engagement
• ElevenLabs - Text-to-speech for audio content
• YouTube - Video hosting and live streaming

These services may collect information as specified in their respective privacy policies.

AI Features

Our website includes AI-powered features (Catalyst, Coach Chris) that process your inputs to generate responses. Your chat inputs are sent to Google Gemini for processing and are not used to train AI models. AI-generated responses are not human-reviewed and may not always be accurate. We do not store AI conversation history beyond the current session unless you are logged in, in which case interactions may be associated with your account for personalization.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. You may request deletion of your data at any time. Certain records (such as financial transactions required for tax compliance) may be retained as required by law even after account deletion.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Data portability
• Withdraw consent

To exercise any of these rights, contact us at privacy@valuefirstteam.com or through our contact page. We will respond to your request within 30 days.

For California Residents (CCPA)

Under the California Consumer Privacy Act, California residents have additional rights including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell your personal information. To exercise your CCPA rights, contact us using the information below.

Security

We implement appropriate technical and organizational security measures to protect your personal information, including encrypted connections (HTTPS), secure authentication (passwordless magic links), and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this privacy policy or our data practices, please contact us at: