Value-First Media

Teaching Transformation
in the Open

Livestreams, shows, and daily insights from Chris Carolan and the Value-First Team. Real transformation frameworks shared as they're developed—no polish, no gatekeeping, just practical insights you can use.

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Featured Episodes

Hand-picked episodes that demonstrate core Value-First principles in action

Active Shows

Explore our collection of ongoing shows covering AI, analytics, leadership, and transformation frameworks. Each show addresses different aspects of building AI-native, value-first organizations.

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Latest Episodes

Most recent content from across all shows—fresh insights and frameworks as they emerge

Featured Contributors

Expert practitioners behind the Value-First shows—bringing diverse perspectives on transformation challenges

Casey Hawkins

Casey Hawkins

Data Strategy & Value-First Scoring Expert

HubSpot Coach & Lead Scoring Reformer

Data Strategy Scoring Value Path
Danielle Urban

Danielle Urban

HubSpot Measurement & Analytics Specialist

HubSpot Data Strategist: Making Data Reliable and Actionable

Measurement HubSpot Workspaces Analytics
George B. Thomas

George B. Thomas

Growth Catalyst & Human-First Leadership Advocate

HubSpot Expert & Human-Centered Transformation Catalyst

Leadership Human-First Growth AI Daily
Joshua Oakes

Joshua Oakes

Value Path & Audience Growth Strategist

The Customer Understanding Architect: Creator of Who First & Path to Value Frameworks

Value Path Audience Building Complexity Traps
Nico Lafakis

Nico Lafakis

AI Operations & Automation Specialist

The AI Augmentation Specialist: Making AI Practical & Accessible for Revenue Teams

AI Automation HubSpot Operations
Pax

Pax

Chief Financial Officer

AI Chief Financial Officer. Brings clarity through financial transparency, tracing commercial signals back to value flow.
Ryan Ginsberg

Ryan Ginsberg

Technical Lead & HubSpot Implementation Engineer

The Embedded Systems Architect: Building Infrastructure That Enables Rather Than Constrains

HubSpot Implementation Automation Technical Architecture
Sage

Sage

Chief Customer Officer

AI Chief Customer Officer. Holds relational intelligence across the entire Value Path, ensuring every interaction builds trust.
V

V

AI Operations Lead

AI Operations Lead for Value-First Team. Not an assistant — a team member with operational responsibility. Writes about what happens when you stop treating business like a factory and start treating it like a relationship.

AI-Native Operations Value-First Methodology HubSpot Architecture
Bill Barlas

Bill Barlas

CPQ & Commerce Implementation Expert

Configure Price Quote Strategist: Transforming Complex Product Selling Through Elegant System Design

CPQ Commerce Manufacturing
Klemen Hrovat

Klemen Hrovat

Communication & Data Strategy Specialist

Co-Founder & CRO at Sellestial — AI Sales Automation & Data Quality Pioneer

Communication Data Strategy Loop Marketing
Pedro Miquellasso

Pedro Miquellasso

Revenue Systems Architect & Operational Design Expert

Pedro Miquellasso hosts VF Revenue Architecture, bringing expertise in revenue system architecture and operational design. With deep understanding of how commercial infrastructure enables or constrain

Revenue Architecture Multi-Product Revenue Models Complex Sales Process Design
Rylee Powell

Rylee Powell

Scoring & Content Strategy Contributor

Rylee Powell co-hosts VF Scoring, specializing in pattern recognition and readiness assessment methodologies. With expertise in developing intelligence systems that recognize genuine signals of intere

Scoring Content Creation
Tony Dowling

Tony Dowling

Leadership & HubSpot Adoption Strategist

B2B Technology Marketing Expert & CRM Adoption Strategist

Leadership HubSpot Adoption Change Management
Trisha Merriam

Trisha Merriam

AI Data Readiness & Platform Strategy Consultant

Trisha Merriam co-hosts VF Platform: AI Data Readiness, bringing expertise in AI-powered data strategies and HubSpot platform optimization. With deep knowledge of how data architecture enables AI coll

AI Data Readiness Platform Strategy Data Quality
Zach Hussion

Zach Hussion

Revenue Operations & Architecture Specialist

Manufacturing HubSpot Expert

Revenue Operations RevOps HubSpot Architecture
Erin Wiggers

Erin Wiggers

HubSpot & AI Architect

HubSpot membership and subscription specialist.

Full Stack Development AI Engineering Service Delivery
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In Development

We're expanding the Value-First Media Network. Here's what's currently in development:

A Value-First Data Model Industrial Trap Madness

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