Value-First Media

Teaching Transformation
in the Open

Livestreams, shows, and daily insights from Chris Carolan and the Value-First Team. Real transformation frameworks shared as they're developed—no polish, no gatekeeping, just practical insights you can use.

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Featured Episodes

Hand-picked episodes that demonstrate core Value-First principles in action

Active Shows

Explore our collection of ongoing shows covering AI, analytics, leadership, and transformation frameworks. Each show addresses different aspects of building AI-native, value-first organizations.

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Latest Episodes

Most recent content from across all shows—fresh insights and frameworks as they emerge

Featured Contributors

Expert practitioners behind the Value-First shows—bringing diverse perspectives on transformation challenges

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Casey Hawkins

AI-Human Collaborative Intelligence Expert & Intelligence Systems Architect

Casey Hawkins co-hosts VF Data and VF Scoring, specializing in AI-human collaborative intelligence and pattern recognition systems. With expertise in building intelligence infrastructure that multiplies human capability rather than replacing it, Casey demonstrates how organizations can implement AI-native operations that honor human agency while achieving results impossible through either humans or AI alone.

AI-Human Collaboration Intelligence Systems Pattern Recognition
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Amanda Martin

Platform Optimization & HubSpot Architecture Expert

Amanda Martin co-hosts VF Platform: AI Data Readiness, specializing in HubSpot platform optimization and technical configuration. With expertise in building scalable infrastructure that supports both current operations and AI-native capabilities, Amanda helps organizations design platform foundations that enable growth without requiring constant reconstruction or creating administrative burden.

Platform Optimization HubSpot Configuration Scalable Infrastructure
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Danielle Urban

Analytics Leader & Intelligence Systems Expert

Danielle Urban is the host of VF Measurement, where she shares expertise in building intelligence systems, analytics frameworks, and performance measurement strategies. With deep experience in revenue analytics, data visualization, and measurement strategy, Danielle helps organizations move beyond vanity metrics to measure what truly drives value.

Revenue Analytics Intelligence Systems Performance Measurement
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George B. Thomas

Superhuman Framework Creator & People Development Expert

George B. Thomas is the creator of the Superhuman Framework and host of VF Humans, bringing decades of sales, marketing, and business transformation experience. With 35+ HubSpot certifications and deep expertise in human-centered organizational development, George helps leaders move beyond productivity optimization to build cultures where people and organizations flourish together through meaning-driven work.

Superhuman Framework Human Development Organizational Culture
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Joshua Oakes

Who First Framework Creator & Value Path Methodology Expert

Joshua Oakes hosts The Value Path, serving as the comprehensive guide to the 8-stage customer progression framework that replaces traditional funnel thinking with natural human behavior recognition. As creator of the Who First Framework, Joshua teaches the Path to Value toolkit (traps, gates, signposts) that enables organizations to support authentic customer progression rather than forcing people through artificial qualification stages.

Value Path Framework Customer Progression Who First Methodology
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Klemen Hrovat

Authentic Connection Strategist & Technical Orchestration Specialist

Klemen Hrovat hosts VF Communication and co-hosts VF Data, bringing expertise in authentic connection methodologies and AI-human collaborative intelligence. With deep understanding of both relationship dynamics and technical systems, Klemen demonstrates how genuine human connection and intelligent technical orchestration work together to enable natural value flow and sustainable business success.

Authentic Connection Relationship Communication Technical Orchestration
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Bill Barlas

Business Model Strategist & Commercial Transformation Expert

Bill Barlas hosts VF Commerce, bringing deep expertise in business model evolution and commercial strategy. With extensive experience helping organizations recognize when fundamental economic model transformation is required rather than tactical optimization, Bill teaches strategic thinking about commerce that enables sustainable approaches for evolving markets, technologies, and customer expectations.

Business Model Evolution Commercial Strategy Economic Transformation
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Pedro Miquellasso

Revenue Systems Architect & Operational Design Expert

Pedro Miquellasso hosts VF Revenue Architecture, bringing expertise in revenue system architecture and operational design. With deep understanding of how commercial infrastructure enables or constrains business success, Pedro helps organizations design revenue operations that support natural value flow from awareness through partnership, creating systems where business models and technical capabilities align naturally.

Revenue System Architecture Operational Design Commercial Infrastructure
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Nico Lafakis

AI Strategist & Daily Show Host

Nico Lafakis is the host of VF AI Daily, bringing daily insights on artificial intelligence developments and practical applications. With a passion for demystifying AI and making it accessible to business leaders, Nico helps teams navigate the rapidly evolving landscape of AI technology and understand its practical implications for value-driven organizations.

Artificial Intelligence AI Strategy Technology Adoption
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Chris Carolan

Value-First Team Founder & HubSpot Data Architecture Expert

Chris Carolan is the founder of the Value-First Team and host of A Value-First Data Model. With deep expertise in HubSpot data architecture and platform strategy, Chris teaches how organizations can build technical infrastructure that enables Value-First methodology at scale, creating data foundations that become competitive advantage through enabling capabilities impossible with default configurations.

HubSpot Data Architecture Custom Object Design Platform Strategy
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Rylee Powell

Pattern Recognition Specialist & Intelligence Systems Expert

Rylee Powell co-hosts VF Scoring, specializing in pattern recognition and readiness assessment methodologies. With expertise in developing intelligence systems that recognize genuine signals of interest and readiness, Rylee helps organizations move beyond arbitrary lead scoring to intent-based frameworks that honor human agency while providing the insights needed for informed business decisions.

Pattern Recognition Readiness Assessment Intent-Based Scoring
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Tony Dowling

Transformation Leadership Expert

Tony Dowling is the host of VF Leadership, bringing deep expertise in organizational transformation and distributed intelligence leadership. With extensive experience helping organizations move from command-and-control hierarchies to empowerment-based cultures, Tony teaches how leaders can enable teams to think critically and make decisions through psychological safety and enablement, creating exceptional results through distributed intelligence rather than centralized control.

Transformation Leadership Distributed Intelligence Psychological Safety
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Trisha Merriam

AI-Powered Data Strategist & Platform Optimization Expert

Trisha Merriam co-hosts VF Platform: AI Data Readiness, bringing expertise in AI-powered data strategies and HubSpot platform optimization. With deep knowledge of how data architecture enables AI collaboration, Trisha helps organizations prepare their platform infrastructure to leverage AI capabilities effectively, building foundations that multiply both human expertise and AI assistance for sustainable competitive advantage.

AI Data Readiness Platform Optimization HubSpot Architecture
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Zach Hussion

Commercial Operations Specialist & Revenue Excellence Expert

Zach Hussion hosts VF Revenue, specializing in commercial operations optimization and sales operations excellence. With expertise in streamlining revenue processes from pipeline through collection while maintaining authentic customer relationships, Zach helps organizations create commercial operations that serve both business efficiency and customer experience, enabling rather than obstructing natural value flow.

Commercial Operations Sales Operations Pipeline Management
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