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Office Hours
Weekly live sessions where you can ask questions about HubSpot, AI transformation, data strategy, and business operation...
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Value-First Media
Teaching Transformation
in the Open
Livestreams, shows, and daily insights from Chris Carolan and the Value-First Team. Real transformation frameworks shared as they're developed—no polish, no gatekeeping, just practical insights you can use.
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Active Shows
Explore our collection of ongoing shows covering AI, analytics, leadership, and transformation frameworks. Each show addresses different aspects of building AI-native, value-first organizations.
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Methodology & Framework
The Value Path
The Value Path is a comprehensive methodology series exploring the 8-stage customer progression framework—from Audience ...
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AI & Technology
Value-First AI Daily
Daily insights on AI developments and practical applications for value-first teams. Join Nico Lafakis as he explores the...
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Strategy & Business Model
Value-First Commerce
VF Commerce explores business model evolution and commercial strategy—how organizations adapt economic models to changin...
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Technical Systems & Intelligence
Value-First Data
VF Data explores technical orchestration and AI-human collaborative intelligence—how organizations build systems that mu...
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Culture & Transformation
Value-First Humans
VF Humans explores how to build exceptional people and organizations through the Superhuman Framework—a methodology for ...
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Leadership & Transformation
Value-First Leadership
VF Leadership explores transformation leadership philosophy—moving from command-and-control hierarchies to distributed i...
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Analytics & Intelligence
Value-First Measurement
Intelligence systems, analytics, and performance insights for value-driven organizations. Danielle Urban shares expert g...
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Platform & Technology
Value-First Platform: AI Data Readiness
VF Platform explores AI-powered data strategies and platform optimization—how organizations prepare their HubSpot infras...
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Revenue Operations
Value-First Revenue
VF Revenue explores commercial operations optimization—how organizations streamline revenue processes from pipeline thro...
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Revenue Operations
Value-First Revenue Architecture
VF Revenue Architecture explores revenue system architecture and operational design—how organizations build commercial i...
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Intelligence & Analytics
Value-First Scoring
VF Scoring explores intelligence systems and pattern recognition—moving beyond traditional lead scoring to intent-based ...
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Latest Episodes
Most recent content from across all shows—fresh insights and frameworks as they emerge
Value-First AI Daily
Value-First AI Daily - Jan 9, 2026
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Value-First Humans
Value-First Humans w/ George B. Thomas: Enable Value Multiplication
Last week, George B. Thomas said something that stopped me:
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Value-First AI Daily
Value-First AI Daily: Your Collaborative AI Intelligence Report
Value-First AI Daily is your essential source for understanding how artificial intelligence enhances rather than replaces human capability.
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Value-First Humans
Value-First Humans w/ George B. Thomas: Recognize Human Signals, Not Leads
You call them "leads."
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Value-First AI Daily
Value-First AI Daily: Your Collaborative AI Intelligence Report
Value-First AI Daily is your essential source for understanding how artificial intelligence enhances rather than replaces human capability.
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Value-First AI Daily
Value-First AI Daily
Value-First AI Daily is your essential source for understanding how artificial intelligence enhances rather than replaces human capability.
Watch Episode →
Featured Contributors
Expert practitioners behind the Value-First shows—bringing diverse perspectives on transformation challenges
Casey Hawkins
Founder | Casey Co Marketing
HubSpot Coach & Lead Scoring Reformer
Value-First Scoring HubSpot Platform Revenue Operations
Danielle Urban
Co-Founder | Cartographer Consulting
HubSpot Data Strategist: Making Data Reliable and Actionable
Sales Reporting Strategy Dashboard Design GTM Data Strategies
George B. Thomas
Owner | Sidekick Strategies
HubSpot Expert & Human-Centered Transformation Catalyst
HubSpot Platform Mastery Superhuman Framework Inbound Marketing
Joshua Oakes
Principal | FranDev Lab & Who First
The Customer Understanding Architect: Creator of Who First & Path to Value Frameworks
Customer Understanding Who First Framework Audience Profiles
Nico Lafakis
VP of GTM | Smoke Signals AI
The AI Augmentation Specialist: Making AI Practical & Accessible for Revenue Teams
AI Implementation Generative AI Platforms RevOps
Ryan Ginsberg
Technical Lead (Project-Based) | Founder, Unified Support Solutions
The Embedded Systems Architect: Building Infrastructure That Enables Rather Than Constrains
HubSpot Architecture RevOps Systems AI Integration
Bill Barlas
Co-Founder & Solution Architect | Quick2Bid
Configure Price Quote Strategist: Transforming Complex Product Selling Through Elegant System Design
CPQ Strategy Product Data Architecture HubSpot Commerce
Klemen Hrovat
Co-Founder & Chief Revenue Officer | Sellestial
AI Sales Automation Pioneer: Proving Data Quality Is the Real Bottleneck, Not Model Selection
AI Sales Automation CRM Data Quality Multi-Model AI Strategy
Pedro Miquellasso
Revenue Systems Architect & Operational Design Expert
Pedro Miquellasso hosts VF Revenue Architecture, bringing expertise in revenue system architecture and operational design. With deep understanding of how commercial infrastructure enables or constrain
Revenue Architecture Multi-Product Revenue Models Complex Sales Process Design
Rylee Powell
Pattern Recognition Specialist & Intelligence Systems Expert
Rylee Powell co-hosts VF Scoring, specializing in pattern recognition and readiness assessment methodologies. With expertise in developing intelligence systems that recognize genuine signals of intere
Pattern Recognition Readiness Assessment Intent-Based Scoring
Tony Dowling
Director | CONVRG
B2B Technology Marketing Expert & CRM Adoption Strategist
HubSpot Adoption Strategy B2B Technology Marketing Manufacturing Marketing
Trisha Merriam
AI-Powered Data Strategist & Platform Optimization Expert
Trisha Merriam co-hosts VF Platform: AI Data Readiness, bringing expertise in AI-powered data strategies and HubSpot platform optimization. With deep knowledge of how data architecture enables AI coll
AI Data Readiness Platform Optimization HubSpot Architecture
Zach Hussion
Founder | HUSH Revops
Manufacturing HubSpot Expert
Manufacturing HubSpot Implementation Complex Product Sales Multi-Stakeholder Deal Management
Erin Wiggers
HubSpot & AI Architect
HubSpot membership and subscription specialist.
In Development
We're expanding the Value-First Media Network. Here's what's currently in development:
A Value-First Data Model Value-First Delivery Value-First Partner
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