⭐ Featured
Casey Hawkins
Founder | Casey Co Marketing
HubSpot Coach & Lead Scoring Reformer
Value-First ScoringHubSpot PlatformRevenue OperationsMarketing Operations +4 more
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👥 The Value-First Team
Meet the practitioners, strategists, and technical leads who bring recognition-first thinking to revenue operations, AI orchestration, HubSpot architecture, and value-driven transformation.
These aren't traditional consultants. They're embedded partners who prove that systems should serve humans—and that strategic vision combined with technical excellence creates transformation.
⭐ Core Team & Lead Contributors
The practitioners and strategists leading Value-First transformation work
⭐ Featured
Danielle Urban
Co-Founder | Cartographer Consulting
HubSpot Data Strategist: Making Data Reliable and Actionable
Sales Reporting StrategyDashboard DesignGTM Data StrategiesHubSpot Reporting +4 more
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⭐ Featured
George B. Thomas
Owner | Sidekick Strategies
HubSpot Expert & Human-Centered Transformation Catalyst
HubSpot Platform MasterySuperhuman FrameworkInbound MarketingModern Sales Process +4 more
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⭐ Featured
Joshua Oakes
Principal | FranDev Lab & Who First
The Customer Understanding Architect: Creator of Who First & Path to Value Frameworks
Customer UnderstandingWho First FrameworkAudience ProfilesPath to Value +4 more
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⭐ Featured
Nico Lafakis
VP of GTM | Smoke Signals AI
The AI Augmentation Specialist: Making AI Practical & Accessible for Revenue Teams
AI ImplementationGenerative AI PlatformsRevOpsHubSpot Automation +4 more
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⭐ Featured
Ryan Ginsberg
Technical Lead (Project-Based) | Founder, Unified Support Solutions
The Embedded Systems Architect: Building Infrastructure That Enables Rather Than Constrains
HubSpot ArchitectureRevOps SystemsAI IntegrationSystems Integration +4 more
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Chris Carolan
Founder & Methodology Lead | The Value-First Team
Transformation Catalyst: Helping Organizations Escape Complexity
Value-First Framework DevelopmentAI-Native TransformationCustomer Journey ArchitectureHubSpot Ecosystem Strategy +4 more
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Contributors & Practitioners
8 practitioners bringing recognition-first expertise to your transformation
⭐ Featured
Bill Barlas
Co-Founder & Solution Architect | Quick2Bid
Configure Price Quote Strategist: Transforming Complex Product Selling Through Elegant System Design
CPQ StrategyProduct Data ArchitectureHubSpot CommerceManufacturing Sales +4 more
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⭐ Featured
Klemen Hrovat
Co-Founder & Chief Revenue Officer | Sellestial
AI Sales Automation Pioneer: Proving Data Quality Is the Real Bottleneck, Not Model Selection
AI Sales AutomationCRM Data QualityMulti-Model AI StrategyEmail Personalization +4 more
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⭐ Featured
Pedro Miquellasso
Revenue Systems Architect & Operational Design Expert
RevOps Strategist & Revenue Architecture Expert
Revenue ArchitectureMulti-Product Revenue ModelsComplex Sales Process DesignHubSpot Revenue Operations +4 more
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⭐ Featured
Rylee Powell
Pattern Recognition Specialist & Intelligence Systems Expert
Pattern RecognitionReadiness AssessmentIntent-Based ScoringSignal Detection +2 more
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⭐ Featured
Tony Dowling
Director | CONVRG
B2B Technology Marketing Expert & CRM Adoption Strategist
HubSpot Adoption StrategyB2B Technology MarketingManufacturing MarketingSales & Marketing Alignment +4 more
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⭐ Featured
Trisha Merriam
AI-Powered Data Strategist & Platform Optimization Expert
AI Data ReadinessPlatform OptimizationHubSpot ArchitectureData Strategy +2 more
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⭐ Featured
Zach Hussion
Founder | HUSH Revops
Manufacturing HubSpot Expert
Manufacturing HubSpot ImplementationComplex Product SalesMulti-Stakeholder Deal ManagementManufacturing Integration Architecture +4 more
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⭐ Featured
Erin Wiggers
HubSpot & AI Architect
Driving predictable revenue at scale through AI and RevOps architecture that eliminates friction
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Work With The Value-First Team
These practitioners don't just consult—they embed with your team, build alongside you, and enable internal capability rather than creating vendor dependency.