Choose Your Journey
Explore 5 different customer journeys to see how the Four Unified Views work across B2B SaaS, PLG, Enterprise, Community, and Manufacturing scenarios
Each journey demonstrates how unified data creates different insights
The Researcher Who Became a Champion
TechVenture Solutions
Team Conversation
Who are they and how is the relationship progressing?
Sarah Chen just moved to a new stage. They've been working on aligning marketing and sales around single source of truth—and this shows real momentum.
They just visited our site once. Is that even worth tracking?
Every journey starts somewhere. Audience members are exploring possibilities—they may not know they have a problem yet. The value is in recognizing when passive browsing becomes active research. That transition is where opportunity lives.
Provided mental model for thinking about the problem differently
"Without Signal tracking, this would just be a form fill. I can see Sarah Chen is researching aligning marketing and sales around single source of truth."