Value-First Revenue
VF Revenue explores commercial operations optimizationβhow organizations streamline revenue processes from pipeline thro...
Commercial Operations Specialist & Revenue Excellence Expert
Zach Hussion hosts VF Revenue, specializing in commercial operations optimization and sales operations excellence. With expertise in streamlining revenue processes from pipeline through collection while maintaining authentic customer relationships, Zach helps organizations create commercial operations that serve both business efficiency and customer experience, enabling rather than obstructing natural value flow.
1 show in the Value-First Media Network
Zach Hussion brings practical expertise in optimizing commercial operations without sacrificing relationship quality. Through VF Revenue, he teaches approaches for building sales operations excellence, improving pipeline management, and creating quote-to-cash workflows that serve both business needs and customer experience, demonstrating how operational efficiency and authentic relationships work together.
Zach offers practical guidance for sales operations professionals balancing efficiency needs with relationship preservation. He demonstrates how proper commercial operations create predictability and scale without the process friction or customer experience degradation that plague many organizations.
Zach believes great commercial operations should be invisible to customers while enabling internal teams. His work shows how operational excellence creates competitive advantage through enabling efficient, scalable revenue processes that maintain the authentic relationships driving sustainable business success.
Host of VF Revenue - Commercial operations optimization for revenue excellence and predictability.
5 total episodes
Value-First Revenue w Zach Hussion - Where does a sales team start with CRM
Your sales team is being sold AI tools that buyers don't want to interact with.
Deals β Revenue
Your sales pipeline has 47 stages and nobody knows what half of them mean.
"Just get us into HubSpot quickly. We'll figure it out as we go."
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