Danielle Urban

About Danielle

Danielle Urban is a recognized leader in analytics and measurement strategy, known for her ability to build intelligence systems that drive real business decisions. Through VF Measurement, she helps teams develop the measurement maturity needed to thrive in data-driven environments.

Expertise Areas

• Intelligence Systems: Designing robust measurement frameworks
• Revenue Analytics: Forecasting, attribution, and revenue operations
• Performance Metrics: Identifying and tracking meaningful KPIs
• Data Visualization: Creating dashboards that drive action
• Analytics Strategy: Building measurement capabilities across organizations

Why Listen to Danielle

Danielle cuts through the hype of “big data” to focus on practical measurement strategies that inform better decisions. Her frameworks help teams build the intelligence infrastructure needed for sustainable growth.

Measurement Philosophy

Danielle believes that great measurement isn’t about tracking everything—it’s about understanding what matters and building systems that surface insights at the right time for the right people.

Host of VF Measurement - Building intelligence systems that drive value.