Trisha Merriam

About Trisha

Trisha Merriam specializes in helping organizations prepare their HubSpot infrastructure for AI collaboration. Through VF Platform: AI Data Readiness, she teaches practical approaches for building data foundations that enable AI-native workflows, demonstrating how proper platform configuration multiplies the value of both human expertise and AI capabilities.

Expertise Areas

• AI Data Readiness Assessment: Preparing platforms for AI capabilities
• HubSpot Platform Optimization: Configuring infrastructure for AI collaboration
• Data Architecture for AI: Building structures that enable pattern recognition
• Breeze Integration: Practical implementation of HubSpot’s AI tools
• AI-Native Workflow Design: Creating processes that leverage AI effectively

Why Listen to Trisha

Trisha provides grounded guidance for HubSpot administrators and RevOps professionals navigating AI adoption. She cuts through complexity to show practical steps for preparing platform infrastructure, demonstrating how proper data architecture becomes the foundation for effective AI-human partnership.

Philosophy

Trisha believes AI’s value depends entirely on data quality and structure. Her work shows how investing in proper platform foundations—seemingly unglamorous work—creates the infrastructure that enables AI to multiply human capability rather than creating frustration through poor implementation.

Co-host of VF Platform: AI Data Readiness - AI-powered data strategies for platform excellence.