Value-First Measurement

About VF Measurement

VF Measurement cuts through the noise of vanity metrics to focus on what truly drives value. Hosted by Danielle Urban, this show explores intelligence systems, analytics frameworks, and performance measurement strategies that help organizations make better decisions.

What You’ll Learn

• Intelligence Systems: Build robust measurement frameworks that inform strategy
• Analytics Mastery: Move beyond basic reporting to actionable insights
• Performance Metrics: Identify and track the metrics that actually matter
• Data-Driven Culture: Foster data literacy across your organization

Core Topics

• Revenue analytics and forecasting
• Customer intelligence and segmentation
• Attribution modeling and journey analytics
• Dashboard design and data visualization
• Measurement strategy and KPI frameworks
• Analytics automation and AI integration

Who Should Watch

This show is essential for:

• Analytics leaders and data teams
• Revenue operations professionals
• Marketing and sales strategists
• Business intelligence professionals
• Anyone responsible for organizational performance measurement

Framework Focus

VF Measurement centers on Context within the Value-First framework, ensuring your team has the intelligence infrastructure to make informed decisions at every stage of growth.

New episodes weekly. Building measurement systems that drive real business value.