Cookie Policy

Last updated: March 27, 2026

What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help websites remember your preferences, understand how you use the site, and improve your experience. We also use similar technologies like local storage and pixel tags.

How We Use Cookies

We use cookies for the following purposes:

Essential Cookies

Required for the website to function properly

  • vf_auth_token - Keeps you logged in to My Value Path (magic link authentication, 30-day sliding expiry)
  • vf_contact_id - Associates your session with your account
  • vf_logged_in - Client-side auth state indicator
  • cart_items - Remembers items in your cart

Analytics & Tracking Cookies

Help us understand how visitors use our website

  • hubspotutk - HubSpot visitor identification (CRM integration)
  • __hstc - HubSpot main tracking cookie (tracks visitor sessions)
  • __hssc - HubSpot session tracking (keeps track of current session)
  • messagesUtk - HubSpot chat widget identification

Functional Cookies

Remember your preferences and personalize your experience

  • vf_preferences - Your display and notification preferences
  • recently_viewed - Content you've recently accessed
  • course_progress - Your progress in educational content

Third-Party Cookies

Set by services we use to operate the website

  • Expertise.ai - Sales intelligence agent (engagement tracking)
  • Mux - Video player analytics (viewing behavior)
  • Vercel - Hosting analytics (performance metrics)

Third-Party Services

Some cookies are placed by third-party services that appear on our pages:

Provider Purpose Privacy Policy
HubSpot CRM, visitor tracking, and marketing View Policy
Expertise.ai Sales intelligence and engagement View Policy
Mux Video hosting and playback analytics View Policy
Google (Gemini) AI features (Catalyst, Coach Chris) View Policy
Vercel Hosting and performance analytics View Policy
YouTube Embedded video content View Policy

Managing Cookies

You can control and manage cookies in several ways:

Browser Settings

Most browsers allow you to control cookies through their settings. You can typically find these in the "Options" or "Preferences" menu. Here are links to manage cookies in popular browsers:

Note: Disabling certain cookies may affect the functionality of our website. Essential cookies cannot be disabled as they are required for the site to work properly.

Cookie Retention

Different cookies have different retention periods:

  • Session cookies - Deleted when you close your browser
  • Persistent cookies - Remain until they expire or you delete them (typically 30 days to 2 years)
  • Authentication cookies - Expire after 30 days of inactivity (sliding session)

Updates to This Policy

We may update this cookie policy to reflect changes in our practices or for legal, operational, or regulatory reasons. Please check this page periodically for updates.

Contact Us

If you have questions about our use of cookies, please contact us at:

The Value-First Team
Email: privacy@valuefirstteam.com
Website: valuefirstteam.com/contact