Cookie Policy

Last updated: December 16, 2025

What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help websites remember your preferences, understand how you use the site, and improve your experience. We also use similar technologies like local storage and pixel tags.

How We Use Cookies

We use cookies for the following purposes:

Essential Cookies

Required for the website to function properly

  • vf_auth_token - Keeps you logged in to My Value Path
  • vf_session - Maintains your session state
  • cart_items - Remembers items in your cart

Analytics Cookies

Help us understand how visitors use our website

  • _ga, _gid - Google Analytics tracking
  • hubspotutk - HubSpot visitor tracking

Functional Cookies

Remember your preferences and personalize your experience

  • vf_preferences - Your display and notification preferences
  • recently_viewed - Content you've recently accessed
  • course_progress - Your progress in educational content

Marketing Cookies

Used to deliver relevant content and measure campaign effectiveness

  • __hstc, __hssc - HubSpot marketing automation
  • messagesUtk - HubSpot chat widget

Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages:

Provider Purpose Privacy Policy
Google Analytics Website analytics View Policy
HubSpot CRM & Marketing View Policy
Vercel Hosting & Analytics View Policy

Managing Cookies

You can control and manage cookies in several ways:

Browser Settings

Most browsers allow you to control cookies through their settings. You can typically find these in the "Options" or "Preferences" menu. Here are links to manage cookies in popular browsers:

Note: Disabling certain cookies may affect the functionality of our website. Essential cookies cannot be disabled as they are required for the site to work properly.

Cookie Retention

Different cookies have different retention periods:

  • Session cookies - Deleted when you close your browser
  • Persistent cookies - Remain until they expire or you delete them (typically 30 days to 2 years)
  • Authentication cookies - Expire after 30 days of inactivity

Updates to This Policy

We may update this cookie policy to reflect changes in our practices or for legal, operational, or regulatory reasons. Please check this page periodically for updates.

Contact Us

If you have questions about our use of cookies, please contact us at:

The Value-First Team
Email: privacy@valuefirstteam.com
Website: valuefirstteam.com/contact