Value-First Measurement with Danielle Urban - MOps-Apalooza Recap

Episode Description

Live Today: Marketing Ops at a Crossroads

Fresh off the stage at MOps-Apalooza, Danielle Urban joins me to unpack what’s happening in the marketing operations community - and why it matters for everyone navigating AI-native transformation.

What we’re exploring:

The sessions she attended and the talk she delivered. The conversations happening among ops practitioners about measurement, attribution, and the growing gap between what systems track and what actually matters.

Where traditional marketing ops thinking still dominates - and where cracks are starting to show. The pain points practitioners are voicing. The questions they’re asking about AI, automation, and what “good” looks like when legacy frameworks no longer fit.

How ops practitioners could shift from executing campaigns to enabling transformation. What happens when the people closest to the systems start questioning the metrics they’ve been asked to optimize.

This isn’t just a conference recap.

It’s a real-time look at a community wrestling with the same industrial-age constraints we’ve been exploring in this series. Danielle brings practitioner perspective, technical expertise, and genuine curiosity about how marketing ops evolves when measurement itself transforms.

Join us live today.

If you’ve ever wondered how ops practitioners are thinking about the shift from lead scoring to signal recognition, from attribution chaos to readiness assessment, from proving ROI to enabling partnerships - this conversation matters.

The marketing ops community is asking better questions. Let’s explore what emerges when practitioners get permission to challenge the systems they’ve been maintaining.

Live today. Can’t join live? Save this post to catch the recording.

#ValueFirst #Measurement

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