Value-First Measurement with Danielle Urban - Loop Marketing Measurement

Episode Description

🔄 HubSpot’s new Loop Marketing playbook has a measurement problem. And it’s the same problem everyone else has.

Today at 11:30am CT, Danielle Urban and I tackle Episode 7 of Value-First Measurement: “Value Realization Over Activity Tracking”

Here’s what INBOUND 2025 revealed about Loop Marketing measurement:

→ EXPRESS stage optimizes for “brand voice consistency” rather than customer clarity building

→ TAILOR stage focuses on “personalization at scale” rather than decision confidence

→ AMPLIFY stage measures “channel diversification” rather than value realization

→ EVOLVE stage tracks “optimization speed” rather than human capability growth

The post-Inbound reality check:

Loop Marketing still serves the org chart, not the human journey.

What we’re exploring:

✅ Why even innovative frameworks like Loop still optimize for departmental metrics

✅ How to apply the “capability growth” question to ANY marketing system

✅ The difference between measuring “AI efficiency” vs “human value realization”

✅ Creating measurement that captures what customers actually experience

If you’ve ever wondered why sophisticated marketing systems still feel disconnected from real customer outcomes… or discovered that your most valuable relationships were invisible to your measurement systems… this conversation reveals the path forward.

Join us live today at 11:30am CT to explore how the most successful content creators measure what actually matters beyond any framework.

#ValueFirst #Measurement #LoopMarketing #INBOUND25

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