Value-First Measurement with Danielle Urban - Dynamic vs Static Targets

Episode Description

🔄 Loop Marketing’s “EVOLVE” stage has the right instinct but the wrong target.

Today, Danielle Urban and I tackle Episode 8 of Value-First Measurement: “Adaptive Intelligence vs. Static Targets”

Here’s the evolution paradox we’re addressing:

→ HubSpot says “optimize in real-time” but toward what? The same departmental KPIs that created the measurement trap

→ AI enables faster iteration, but we’re iterating toward predetermined goals that ignore emerging value patterns

→ “Unexpected discoveries” get dismissed as noise rather than recognized as strategic intelligence

→ Measurement frameworks stay frozen while everything else changes around them

The breakthrough insight from Episode 7:

When you measure capability growth instead of activity optimization, you start seeing patterns you couldn’t see before.

What we’re exploring in Episode 8:

✅ Why “optimize faster” doesn’t help if you’re optimizing toward the wrong goals

✅ How to design measurement systems that evolve with what you learn about value creation

✅ The difference between “iteration within constraints” vs “emergence beyond assumptions”

✅ Creating space for “unexpected discovery” as strategic advantage rather than reporting noise

If your best business insights came from patterns you weren’t looking for… or your measurement framework can’t recognize the value you’re actually creating… this conversation reveals the path to adaptive intelligence.

Join us to explore measurement systems that get smarter instead of just faster.

#ValueFirst #Measurement

---

This episode was auto-imported from YouTube. Edit this file to add tags, summary, key topics, and other metadata.