The Value Path with Joshua Oakes Ep. 1: Why Customer Journey Mapping Fails

The Value Path: Why Customer Journey Mapping Fails (And What Actually Works)

Your team spent months creating detailed customer journey maps. You identified touchpoints, mapped emotions, and designed experiences that should guide people seamlessly from awareness through advocacy. The maps look comprehensive, the stakeholder alignment feels strong, and the implementation plan

What is The Value Path? Moving Beyond Customer Journeys

You've mapped customer journeys, optimized conversion funnels, and implemented sophisticated marketing automation. Your team talks about "touchpoints" and "user experience," yet something still feels disconnected. People seem to resist moving through your carefully designed stages, important prospec

Track Your Customer's Path to Value in HubSpot: Part 2

Enable Your Customer's Path to Value in HubSpot: Part 1

The Value Path: Five Core Beliefs That Change Everything About Value Creation

Most organizational transformation initiatives fail not because of poor execution or insufficient resources, but because they're built on industrial-age assumptions that fight against how value naturally wants to move in the modern world. Leaders invest in sophisticated systems, hire consultants, an

How to Recognize Where People Really Are in Their Path to Value

One of the most common—and costly—mistakes organizations make is misreading where people actually are in their Value Path progression. They assume someone is ready to buy when they're still researching, or they treat engaged researchers like passive audience members. This misalignment creates fricti