Track Your Customer's Path to Value in HubSpot: Part 2

Enable Your Customer's Path to Value in HubSpot: Part 1

Let's Build Outbound with Bastien Paul

What is The Value Path? Moving Beyond Customer Journeys

You've mapped customer journeys, optimized conversion funnels, and implemented sophisticated marketing automation. Your team talks about "touchpoints" and "user experience," yet something still feels disconnected. People seem to resist moving through your carefully designed stages, important prospec

HubSpot Strategy for Building Data-Driven Audience Understanding

How to Recognize Where People Really Are in Their Path to Value

One of the most common—and costly—mistakes organizations make is misreading where people actually are in their Value Path progression. They assume someone is ready to buy when they're still researching, or they treat engaged researchers like passive audience members. This misalignment creates fricti

2024-07-29 | Strategy + HubSpot | Episode 021