Chris Carolan

About Chris

Chris Carolan founded the Value-First Team to help organizations move beyond industrial-age funnel thinking to customer-centric transformation. Through A Value-First Data Model, he shares practical approaches for designing HubSpot infrastructure that reflects natural human progression rather than internal process stages, demonstrating how proper data architecture becomes strategic competitive advantage.

Expertise Areas

• Value-First Data Architecture: Designing infrastructure for natural progression
• Custom Object Strategy: Building platform foundations for complexity
• Data Relationship Design: Creating connections that enable insight
• Platform as Strategic Asset: Understanding architecture as advantage
• Sustainable System Design: Building infrastructure that scales naturally

Why Listen to Chris

Chris provides the technical implementation expertise that translates Value-First philosophy into practical platform reality. He demonstrates how data architecture decisions either enable or constrain everything organizations attempt with customer progression, showing why platform foundation deserves strategic attention.

Vision

Chris believes proper data architecture is foundational to Value-First methodology at scale. His work shows how investing in custom objects, property strategy, and relationship design creates technical infrastructure that becomes competitive advantage through enabling AI-native operations and customer-centric transformation impossible with default platform configurations.

Host of A Value-First Data Model - HubSpot data architecture for Value-First methodology at scale.