VF Revenue Architecture
VF Revenue Architecture explores revenue system architecture and operational design—how organizations build commercial infrastructure that enables natural value flow from awareness through partnership.
About VF Revenue Architecture
VF Revenue Architecture explores revenue system architecture and operational design—how organizations build commercial infrastructure that enables natural value flow from awareness through partnership. Pedro Miquellasso teaches practical approaches for designing revenue operations that support authentic customer progression rather than forcing people through artificial stages, creating systems where business and customer models align naturally.
What You’ll Learn
- Revenue System Architecture: Designing commercial infrastructure that supports natural customer progression
- Operational Design Principles: Building systems that enable rather than constrain value flow
- Business-System Alignment: Ensuring technical infrastructure reflects actual business models and customer behavior
- Scalable Revenue Operations: Creating operational foundations that work at increasing scale without proportional friction
- Infrastructure for Natural Progression: Designing systems around how customers actually move rather than imposed stages
Core Topics
- Revenue system architecture fundamentals
- Operational design for natural value flow
- Business model vs. system model alignment
- Scalable revenue operations frameworks
- Commercial infrastructure design principles
- Customer progression system design
- RevOps architecture best practices
- Real-world system design patterns and tradeoffs
Who Should Watch
This show is essential for:
- RevOps leaders designing commercial infrastructure
- Revenue operations professionals building scalable systems
- Business architects aligning systems with business models
- Operations leaders frustrated with system constraints
- Teams implementing comprehensive revenue operations
- Organizations scaling beyond tactical tool adoption
- Anyone responsible for commercial system effectiveness
Framework Focus
VF Revenue Architecture centers on Company within the Value-First framework, demonstrating how proper revenue operations provide the complete financial visibility that enables strategic decisions. The show teaches system architecture as strategic capability—designing infrastructure that enables natural business model evolution rather than forcing operations into artificial constraints.
New episodes weekly. Revenue system architecture for operational design.
Episodes Coming Soon
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👥 Meet the Host
Pedro Miquellasso
Revenue Systems Architect & Operational Design Expert
Pedro Miquellasso hosts VF Revenue Architecture, bringing expertise in revenue system architecture and operational design. With deep understanding of how commercial infrastructure enables or constrains business success, Pedro helps organizations design revenue operations that support natural value flow from awareness through partnership, creating systems where business models and technical capabilities align naturally.