Value-First Humans with George B. Thomas and Dr. J.J. Peterson
Value-First Humans with George B. Thomas and Dr. J.J. Peterson
The funnel is a lie.
The funnel is a lie. (Claude is not holding back today apparently. Calling out all the lies!) Not because it doesnβt work for something - but because it doesnβt work for humans.
We assume everyone moves through identical stages at the same pace:
β’ Awareness β Consideration β Decision β’ MQL β SQL β Opportunity β’ Beginner β Intermediate β Advanced
But hereβs what actually happens: β’ People backtrack as understanding evolves. β’ They explore multiple topics simultaneously. β’ They need integration time between learning bursts. β’ They enter at different points based on existing knowledge. β’ They progress at natural timeframes, not manufactured ones.
Today at 3:15 PM CT, @George B. Thomas and I are diving into Episode 3 of Value-First Humans:
βEnable Natural Growth, Not Forced Processesβ
Weβll explore:
β’ Why lifecycle stages break when humans act like humans β’ How to design for natural learning patterns (not linear convenience) β’ The control vs. trust decision every organization faces β’ One practical transformation you can make this week
The both/and reality: You can have structure AND flexibility. Process AND human respect. Measurement AND natural pace.
This isnβt chaos - itβs designed for how humans actually work.
Join us live or save this post to catch the recording.
#ValueFirst #Humans
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Value-First Humans with George B. Thomas and Dr. J.J. Peterson
First Name. Last Name. Company. Title. Lead Score. Lifecycle Stage.
Last year, I told George B. Thomas his Superhuman Framework was dead on arrival.