Deliver Value, Not Leads with Value First: Part 2

πŸ“… April 22, 2025 ⏱️ πŸŽ™οΈ Chris Carolan

Let’s break our addiction to "more leads" and forcing people through conceptual funnels and stages that fight against human behavior. We've built elaborate systems to capture, score, and process people...and we're seeing diminishing returns as costs rise and effectiveness falls.

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