Value-First CPQ with Bill Barlas
Letβs break our addiction to "more leads" and forcing people through conceptual funnels and stages that fight against human behavior. We've built elaborate systems to capture, score, and process people...and we're seeing diminishing returns as costs rise and effectiveness falls.
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From Lead Processing to Human Partnership
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You've mapped customer journeys, optimized conversion funnels, and implemented sophisticated marketing automation. Your team talks about "touchpoints" and "user experience," yet something still feels disconnected. People seem to resist moving through your carefully designed stages, important prospec
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