Value Path

Buyer Stage

Building organizational case and seeking stakeholder alignment.

Glossary Term

Internal champion phase where individuals build organizational case and seek stakeholder alignment ('I am buying!').

More Value Path Terms

Adopter Stage

Genuine value realization and tangible transformation experience.

Advocate Stage

Natural referral generation through authentic satisfaction.

Audience Stage

Earliest stage of casual exploration with healthy skepticism.

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Continue building your Value-First vocabulary with our comprehensive glossary of 132 terms.

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