Value Path

Adopter Stage

Genuine value realization and tangible transformation experience.

Glossary Term

Genuine value realization phase where teams experience tangible transformation ('I realize your value!').

More Value Path Terms

Advocate Stage

Natural referral generation through authentic satisfaction.

Audience Stage

Earliest stage of casual exploration with healthy skepticism.

Buyer Stage

Building organizational case and seeking stakeholder alignment.

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Continue building your Value-First vocabulary with our comprehensive glossary of 132 terms.

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