Value Path

Audience Stage

Earliest stage of casual exploration with healthy skepticism.

Glossary Term

The earliest Value Path stage where people casually explore possibilities with healthy skepticism ('I am learning!').

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Adopter Stage

Genuine value realization and tangible transformation experience.

Advocate Stage

Natural referral generation through authentic satisfaction.

Buyer Stage

Building organizational case and seeking stakeholder alignment.

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Continue building your Value-First vocabulary with our comprehensive glossary of 132 terms.

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