Value Path

Advocate Stage

Natural referral generation through authentic satisfaction.

Glossary Term

Natural referral generation through authentic satisfaction and knowledge sharing ('I tell others about you!').

More Value Path Terms

Adopter Stage

Genuine value realization and tangible transformation experience.

Audience Stage

Earliest stage of casual exploration with healthy skepticism.

Buyer Stage

Building organizational case and seeking stakeholder alignment.

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Continue building your Value-First vocabulary with our comprehensive glossary of 132 terms.

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