The Value Path: Where Humans Actually Are
Eight stages of natural progression—from first awareness to championship advocacy.
Not YOUR stages. THEIR journey.
Traditional B2B:
MQL → SQL → Opportunity (your process)
Value-First:
Recognize where THEY are (their reality)
The difference? Trust vs. manipulation.
The Eight Stages
Audience: "I am learning"
Casual exploration with zero commitment. Building awareness.
Need: Authentic content without pressure
How Loop Operates Here
Express: Discovery content
Tailor: Respect boundaries
Amplify: Build visibility
Evolve: Learn patterns
Researcher: "I am researching"
Active investigation building comprehensive understanding.
Need: Educational depth and evidence
How Loop Operates Here
Express: Authentic expertise
Tailor: Enable discovery
Amplify: Share patterns
Evolve: Improve frameworks
Hand Raiser: "I am buying"
Signaling specific interest and evaluating fit.
Need: Confidence building and clarity
How Loop Operates Here
Express: Clear positioning
Tailor: Specific context
Amplify: Social proof
Evolve: Qualification learning
Buyer: "I am building conviction"
Navigating organizational complexity and stakeholder buy-in.
Need: Internal enablement support
How Loop Operates Here
Express: Business case support
Tailor: Stakeholder enablement
Amplify: Build consensus
Evolve: Adoption patterns
Value Creator: "I must create value"
Building new capability together through implementation.
Need: Implementation success and optimization
How Loop Operates Here
Express: Implementation guidance
Tailor: Address challenges
Amplify: Success patterns
Evolve: Momentum tracking
Adopter: "I realize your value"
Genuine value realization with solution integrated into work.
Need: Advanced capabilities and expansion
How Loop Operates Here
Express: Optimization opportunities
Tailor: Enhancement paths
Amplify: Value validation
Evolve: Satisfaction tracking
Advocate: "I tell others"
Natural sharing of success and authentic recommendations.
Need: Amplification enablement and community
How Loop Operates Here
Express: Success stories
Tailor: Audience connection
Amplify: Extended reach
Evolve: Advocacy patterns
Champion: "I am a raving fan"
Co-creating methodology and advancing the approach.
Need: Partnership and thought leadership
How Loop Operates Here
Express: Vision co-creation
Tailor: Innovation partnership
Amplify: Market leadership
Evolve: Methodology advancement
How Path and Loop Work Together
The Value Path defines WHERE the human is
The Value Loop defines HOW you support them
Example: Researcher Stage × Tailor Mode
Recognize research signals → Enable discovery conversations → No premature pressure → Respect their timing
See all 32 combinations of stage + mode
Understand Your Current Stage Distribution
Most organizations don't know where their relationships actually are.
Our Value-First Scoping reveals your Path × Loop maturity.