Researcher
"I Am Researching"
Deep dive into The Researcher Stage of The Value Path: Understanding how people actively investigate and evaluate options.
~3 minute deep dive into the Researcher stage
Interactive Presentation
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What's Really Happening
The Researcher stage represents a critical shift from casual interest to focused determination. People have moved beyond gentle curiosity—they're now actively investigating specific approaches, building comprehensive understanding, and gathering evidence to support confident decision-making. This stage is characterized by purposeful investigation rather than casual browsing.
Researchers crave comprehensive understanding more than quick answers—they want to build deep knowledge that enables confident evaluation and decision-making.
Quick Recognition
What They Think
- "I need to understand this thoroughly before I can make any decisions"
- "What's the evidence that this actually works? I want proof, not promises"
What They Feel
- Focused determination to build comprehensive understanding
- Pressure to make informed decisions while avoiding costly mistakes
What They Do
- Systematically consume resources, taking notes and organizing information
- Compare different approaches to understand relative advantages
What Works and What Doesn't
🚩 Red Flags
- Premature Sales Engagement: Qualifying readiness before understanding is built
- Surface-Level Information: Marketing content instead of deep technical info
- Comparison Avoidance: Refusing to acknowledge alternatives
- Pressure for Timeline: Creating urgency when thorough evaluation is needed
✅ Green Flags
- Comprehensive Resources: Deep, technical content enabling thorough understanding
- Honest Comparative Analysis: Balanced perspective on alternatives
- Evidence and Proof Points: Case studies with credible evidence
- Expert Accessibility: Access to practitioners without sales pressure
The Value Path Approach
- → Create Conditions for Comprehensive Learning: Provide deep, technical content beyond surface-level marketing.
- → Enable Evidence-Based Evaluation: Provide credible proof points and honest comparative analysis.
- → Enable Systematic Learning: Structured learning paths from foundational concepts through advanced applications.
- → Recognize Natural Progression Signals: Watch for increased engagement with technical content.
Progression Trigger
The shift from "I need to understand this" to "I think this could work for us, but I need expert guidance to evaluate it properly for our specific situation."