Story
See the framework come alive through real examples. Experience 5 different customer journeys through the interactive Stakeholder Theater.
Stakeholder Theater
Watch customer journeys unfold through an interactive "Zoom call" experience. Switch between Four Views to see how different teams perceive the same customer.
- 5 scenarios — B2B SaaS, PLG, Buying Committee, Community-led, Manufacturing
- 3 playback modes — Manual, Natural Flow, Unified Call
- Natural Flow — Views cycle based on who's actually involved
- Unified Call mode — See all stakeholder views at once
Three Ways to Experience
Choose how you want to explore each customer journey
Manual Mode
Press M
Take control and switch between views yourself. Perfect for exploring at your own pace and diving deep into specific perspectives.
Natural Flow
Press N
Views automatically cycle based on who's naturally involved in each moment. Mimics how stakeholders actually move between contexts.
Unified Call
Press U
See all active views simultaneously in a split-screen layout. Perfect for seeing how multi-stakeholder moments work in reality.
Featured: Sarah Chen's Journey
The flagship 18-month story — from first content download to strategic champion
Sarah Chen
VP of Revenue Operations
TechVenture Solutions
Sarah is tasked with building a RevOps function from scratch at a Series B SaaS company. Her journey from first LinkedIn post discovery to becoming a community champion demonstrates the power of unified customer intelligence.
Her Journey in Numbers
The Journey Timeline
Key phases in Sarah's transformation
All Journey Scenarios
Explore different customer journey patterns across industries and business models
The Researcher Who Became a Champion
Sarah Chen • 18 months
Classic B2B SaaS journey from content download to strategic partnership. Demonstrates natural progression without manufactured pressure.
The Non-Linear PLG Journey
Alex Rivera • 4 months
Product-led growth pattern with fast adoption and organic expansion. Shows how self-serve can lead to enterprise deals.
The Buying Committee
5 stakeholders • 8 months
Complex enterprise deal with multiple decision makers. Shows how to orchestrate across champions, influencers, and blockers.
The Champion Without Purchase
Maya Patel • 8 months
Community-led growth where advocacy happens before any transaction. Demonstrates value of non-revenue relationships.
Manufacturing: Long Implementation
Jennifer Hayes • 22 months
Non-SaaS journey with physical installation, training cycles, and service contracts. Shows value beyond subscription models.
More Coming
Additional scenarios for healthcare, education, and professional services industries.