PATH 1 Concepts

Foundation

Understand the strategic framework behind Value-First: how the Four Unified Views transform HubSpot, and how relationships progress through natural stages.

The Four Unified Views

How HubSpot objects work together to create complete visibility

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Unified Business Context

Strategic intelligence embedded where decisions happen

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Unified Customer View

360-degree visibility across all customer interactions and relationships

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Unified Revenue View

Complete financial visibility from pipeline through collection

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Unified Team Enablement

AI-powered capability multiplication without enterprise complexity

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The Value Path

How relationships progress through natural stages of trust and engagement

1

Audience

I am learning
2

Researcher

I am researching
3

Hand Raiser

I need help
4

Buyer

I am buying
5

Value Creator

I must create value
6

Adopter

I realize your value
7

Advocate

I tell others about you
8

Champion

I am a raving fan

The Value-First Framework

Four foundational concepts that define Value-Led Growth

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Framework Overview

Philosophy, Architecture, Beliefs, and Pillars — the complete system for Value-Led Growth.

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15 Value Realities

Natural patterns that work WITH value flow — the alternative to industrial-age thinking.

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The Customer Value Platform

What HubSpot becomes when configured around value instead of process

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What is a Customer Value Platform?

Most CRMs are built around internal processes: leads to nurture, deals to close, tickets to resolve. A Customer Value Platform flips this — it's configured around the customer's journey and the value they experience at each stage.

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Continue Your Learning

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Next Path
Story — See it in practice
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Skip to Action
Implementation — Start building