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Value-First Revenue w Zach Hussion - Where does a sales team start with CRM
Value-First Revenue w Zach Hussion - Where does a sales team start with CRM
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Value-First Revenue with Zach Hussion - Balancing AI Tools with Human Connection
Your sales team is being sold AI tools that buyers don't want to interact with.
📋 Show Notes
Episode Description
Your sales team is being sold AI tools that buyers don’t want to interact with.
Here’s the uncomfortable truth: While vendors promise AI will “accelerate your sales cycle” and “scale your outreach,” most B2B buyers aren’t ready to replace human interaction throughout their buying journey.
The gap is growing. AI capabilities are advancing daily. Buyer expectations? Moving at human speed.
The real problem isn’t AI adoption—it’s misalignment:
Sales orgs are deploying AI agents for: → Initial outreach (that feels automated) → Follow-up sequences (that lack context) → Qualification conversations (that miss nuance) → Proposal generation (that buyers can smell from a mile away)
Meanwhile, buyers are dealing with: → Career risk in major purchase decisions → Internal politics that AI can’t navigate → Complex technical requirements that need judgment → Trust that only builds through human connection
You’re optimizing for speed when buyers need credibility.
The sales teams winning right now aren’t using AI to replace human touchpoints. They’re using it to eliminate everything that PREVENTS human connection—the data entry, the follow-up scheduling, the CRM compliance that steals time from relationship building.
The question isn’t “How much can AI do?”
The question is “Where do humans still create irreplaceable value?”
Today on Value-First Revenue, Zach Hussion and I are tackling this exact tension: When does AI acceleration actually enhance the sales experience, versus when it merely makes sellers more efficient at something buyers don’t want?
We’re exploring: → Where buyers expect AI (and where it destroys trust) → The “this was written by AI” credibility problem → How manufacturing sales teams have always known what matters → What changes when AI handles everything except relationships → Why your compensation model might be the real blocker
Join us live today at 4:15 PM Eastern / 3:15 PM Central on LinkedIn.
Can’t make it live? Replay available immediately after. Drop your thoughts in the comments—especially if you’ve seen AI help OR hurt in actual deals.
The pace of change is real. But so is the pace of buyer trust. Let’s talk about the gap.
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