Value-First Revenue with Zach Hussion - Commerce vs Revenue

πŸ“… November 25, 2025 ⏱️ 47:25 πŸŽ™οΈ Chris Carolan , Zach Hussion

Deals β‰  Revenue

πŸ“‹ Show Notes

Episode Description

Deals β‰  Revenue This confusion is breaking your HubSpot reporting.

The old way: Everything flows through deal pipelines because that’s all HubSpot had.

The new reality: Orders, subscriptions, invoices, payments - transactional revenue has its own objects now.

The problem: Teams still force e-commerce, renewals, and self-service through deal pipelines when there’s no sales process to manage.

Result:

β€’ Pipeline reports that don’t match reality β€’ Reps gaming stages for transactions β€’ Forecasts missing transactional revenue β€’ Leaders unable to see complete picture

Today’s episode: Bill Barlas (Commerce Hub expert) joins Zach Hussion and me to clarify when you use deals vs commerce objects, how to unify revenue reporting, and what this means for your data model.

Join live or save this post to catch the recording.

Stop forcing transactions through sales pipelines.

#ValueFirst #Revenue #HubSpot #CommerceHub


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