Value-First Commerce with Bill Barlas - What does Commerce even mean?
HubSpot Commerce Uncovered: The B2B Revenue Tools You Didn't Know Existed
📋 Show Notes
Episode Description
HubSpot Commerce Uncovered: The B2B Revenue Tools You Didn’t Know Existed
When HubSpot says “Commerce,” they’re NOT talking about shopping carts and storefronts.
Join Chris Carolan and Bill for the launch of the Value-First Commerce series as we decode one of the most confusing categories in business software—and reveal the powerful B2B revenue capabilities hiding in plain sight within HubSpot.
Here’s the reality: Most people think Commerce Hub is about eCommerce. It’s not. It’s about CPQ (Configure, Price, Quote), B2B billing, subscription management, payment operations, and the entire quote-to-cash workflow that B2B companies actually need.
In this episode, we’re rolling through EVERY Commerce update that you probably missed—from AI-powered quoting to automated sales tax to subscription billing—while explaining why HubSpot built a revenue operations platform, not another online store.
What we’ll cover in this series:
• Why “Commerce” means completely different things to different vendors (and why that costs you money) • The countless Commerce Hub features released that transform B2B revenue operations • How AI-powered CPQ actually works (and why it’s not just quote templates) • Payment schedules, milestone billing, and subscription pausing—the B2B capabilities nobody talks about • The Cacheflow acquisition and what it means for complex B2B sales in 2025 • QuickBooks sync, approval workflows, and the unsexy features that actually matter
Who should attend:
• B2B companies tired of juggling 6 different tools for quotes, contracts, payments, and billing • HubSpot users who think Commerce Hub is “just payment links” • Revenue operations leaders evaluating CPQ and billing platforms • Anyone confused about what “Commerce” actually means in 2025
The Value-First difference: We’re not just listing features—we’re explaining how unified commerce data eliminates the integration chaos that’s killing your revenue velocity. This is about removing friction from your entire revenue lifecycle, not adding another tool to your tech stack.
Stop letting terminology confusion cost you transformation opportunities.
Let’s decode Commerce together.
#ValueFirst #Commerce #HubSpot #CPQ #Revenue
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