Value-First Data Episode 6 - The Value Creator Stage: Closed Won is a Lie

Episode Description

Why “Closed Won” is a lie (and what happens after the handshake)

Today on Value-First Data with Klemen Hrovat, we’re tackling the most dangerous moment in B2B relationships: right after someone says “yes.”

Most companies celebrate “Closed Won” like it’s the finish line.

It’s actually the starting gun.

The Value Creator stage is where: → Buyer’s remorse either takes root or gets crushed → Implementation friction reveals hidden organizational dynamics → Your promise meets their reality

Three things we’re covering:

• Why “Value Activated” replaces “Closed Won” (nothing’s won until value’s created) • Why calling everyone a “customer” after purchase destroys your ability to optimize retention and expansion • How IC, Manager, and Executive stakeholders experience this stage completely differently (and why that matters for your data model)

The truth: You don’t have retention problems. You have Value Creator stage problems you’re not measuring.

Join us live today at 2:15p CT or save this post to catch the recording.

Klemen and I are diving into organizational level differences and the data architecture that actually supports post-purchase success.

#ValueFirst #Data #HubSpot

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