Value-First Data Episode 6 - The Value Creator Stage: Closed Won is a Lie
Why "Closed Won" is a lie (and what happens after the handshake)
Going live today with Episode 5 of Value-First Data. ποΈ
Going live today with Episode 5 of Value-First Data. ποΈ
Topic: The HERO Stage - When Your Champion Needs You Most
Hereβs what nobody tells you about B2B buying: Your hand raiser canβt buy alone.
They need to convince: β Their boss (budget approval) β The CFO (ROI justification) β IT/Security (technical validation) β Their team (change management)
Most companies stop supporting them right when they need help most.
Today weβre showing you how to: β Recognize when someone enters HERO stage β Track multi-stakeholder engagement in HubSpot β Build βshare internallyβ resources that actually work β Support internal advocacy without being pushy β Use Loop Marketing for YOUR CHAMPIONβS STAKEHOLDERS
This is where most B2B deals die. Letβs fix that.
Live at 2:15 PM CT with Casey Hawkins and Klemen Hrovat.
Canβt join live? Save this post to view the recording later on.
Missed the previous episodes? β Ep 1: Loop Marketing meets the Value Path https://lnkd.in/gkK3ZW5p β Ep 2: Audience Stage (building trust at zero) https://lnkd.in/gC88c5Zg β Ep 3: Researcher Stage (investigation mode) https://lnkd.in/gTcQa8cs β Ep 4: Hand Raiser Stage (recognition systems) https://lnkd.in/gk2hFk_m
Weβre building something different here - data strategy that respects human buying journeys.
See you at 2:15 PM CT. π
#ValueFirst #Data h#ValuePath #HubSpot #LoopMarketing
This episode was auto-imported from YouTube. Edit this file to add tags, summary, key topics, and other metadata.
More content you might be interested in.
Why "Closed Won" is a lie (and what happens after the handshake)
The Data-Trust Death Spiral Nobody's Talking About