HubSpot Native Objects & Data Model
Explore the Learning Canvas
See all 18 HubSpot native objects in a complete, production-ready reference model organized by customer journey stage. Explore realistic properties, pipelines, and associations in an interactive canvas—then make it your own.
Six Object Categories
Core Business
Foundation of all relationships
- • Contact Object
- • Company Object
Commercial
Revenue and transaction flow
- • Deal, Quote, Order
- • Payment, Invoice, Cart
Product & Service
What you sell and deliver
- • Product, Line Item
- • Service, Deliverable
Support & Success
Customer care and enablement
- • Ticket, Marketing Event
- • Course, Appointment
Organizational
Process management
- • Lead Object
- • Listing Object
System
Foundation layer
- • Core Properties
- • Common Relationships
Interactive Object Map
Explore how HubSpot's native objects connect and enable customer value flow. Click any object to see its full capabilities, configurations, and role in your Customer Value Platform.
Click any object to explore its role in your customer value platform. Hover over objects to see their relationships.
Explore HubSpot's Native Objects
Click on any object in the map to learn about its role in your Customer Value Platform
Why This Matters
When you understand what HubSpot's native objects do naturally, you see why configuration beats customization. These aren't database tables—they're professional business managers doing what they do best. CVP leverages this architecture to create unified customer value flow without custom development complexity.
Key Insights
Objects vs. Custom Tables
HubSpot's native objects aren't just database tables—they're specialized professional managers with built-in behaviors, automations, and intelligence.
- ✓ Pre-configured workflows for common business patterns
- ✓ Native relationships that maintain data integrity
- ✓ AI-powered insights built into object behavior
- ✓ Automatic UI generation for portals and interfaces
Configuration Philosophy
CVP implementation leverages these native objects through configuration, not customization. This approach delivers faster time-to-value and sustainable evolution.
- → 6-20 weeks vs. 12-36 months for custom development
- → Configuration changes don't require developer time
- → Platform updates enhance rather than break functionality
- → AI capabilities automatically improve over time
Why Understanding Objects Matters
When you understand what HubSpot's native objects do naturally, you see why configuration beats customization. Each object is a specialized professional manager designed for specific customer value flow patterns. CVP leverages this architecture to create unified operations without custom development complexity.
Ready to Implement CVP?
Understanding HubSpot's native objects is the first step. Our CVP implementation service configures these objects for your specific customer value flow—without custom development complexity.
Three Implementation Tiers: Foundation ($9,995) • Complete ($19,995) • Enterprise ($39,995)