Hub

Who Is This Person?

Identity, journey status, and context

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Unified Goal ProgressPRIMARYCUSTOM

Status toward each of the four Unified Goals

Complexity Trap FocusCUSTOM

Primary trap, identified traps, transformation readiness

Website Activity

Page views, session history, source tracking

What's Happening?

Activities, engagement, and timeline

Signal SummaryPRIMARYCUSTOM

Aggregated engagement signals and patterns

Data Highlights

AI-surfaced important changes and patterns

What's Connected?

Associations and relationships

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List Memberships

Active and static lists containing this contact
👥 Customer View Primary 💰 Revenue View Supporting 🧠 Business Context Supporting ⚡ Team Enablement Supporting
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Associations

How contacts connect to other records in HubSpot

Value Path Configuration

Configure each stage of the customer journey

Implementation Patterns

Common patterns and best practices