Real-World
Data Model Specs
See how organizations structure their HubSpot CRM. Each example shows the complete architecture: objects, pipelines, properties, and associations.
How to Use These Examples
Three ways to learn from these data model specifications
Study
Explore each model's objects, pipelines, and properties. See how real organizations structure their data.
Learn the fundamentalsBuild
Use our Object Builders to configure your own objects, or load a template into the Data Model Designer.
Start buildingCompare
See how different industries approach the same concepts. Compare B2B vs B2C, simple vs complex models.
Browse all examplesMore Data Model Examples
Explore additional data model specifications for different industries and use cases.
Traffic Management
Field Services & Road Work
Complete inquiry-to-invoice system for field services operations. Features job scheduling, permit tracking, equipment management, and accounting integration.
SaaS Growth Engine
B2B Software Company
Standard B2B SaaS data model with subscriptions, onboarding tracking, and customer success workflows.
E-commerce Store
B2C Retail Operations
B2C retail model with products, orders, shipments, and customer reviews for direct-to-consumer brands.
Professional Services
Consulting & Advisory
Project-based business model for consultancies with engagement tracking, deliverables, and time-based billing.
Ready to Design Your Own?
Use our Data Model Designer to create, visualize, and deploy your own HubSpot data model. Start from scratch or use one of our templates.