Framework

Value Path

An 8-stage framework replacing the Demand Waterfall, recognizing natural human buying progression from discovery to championship.

Glossary Term

The Value Path is a natural, 8-stage progression framework that replaces the artificial Demand Waterfall. It recognizes how humans actually discover, evaluate, and adopt transformative solutions, moving from Audience → Researcher → Hand Raiser → Hero → Value Creator → Adopter → Advocate → Champion. Unlike manufactured lead stages, the Value Path supports authentic human buying behavior through signal-based recognition and relationship development.

More Framework Terms

CONVEY Framework

Structured communication approach for change management.

Co-Evolution

Mutual growth of humans and AI through continuous learning partnership.

Customer Team

Unified cross-functional group delivering seamless customer experiences without departmental silos.

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Continue building your Value-First vocabulary with our comprehensive glossary of 132 terms.

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