The CONVEY Framework provides a structured approach to communication during organizational change, ensuring that all stakeholders are informed, aligned, and engaged throughout transformation.
Core Purpose
CONVEY ensures effective communication by:
- Creating clarity around change initiatives
- Aligning stakeholders on direction and purpose
- Engaging people authentically in transformation
- Building trust through transparent communication
- Supporting natural adoption and buy-in
Key Principles
Clarity - Communication that enables genuine understanding rather than just delivering polished messages
Alignment - Shared purpose and direction that unites rather than competing narratives that divide
Engagement - Active involvement creating deeper connection rather than passive consumption
In Practice
Organizations using CONVEY:
- Communicate change purpose and rationale clearly
- Align messaging across all stakeholders
- Create opportunities for genuine dialogue
- Share developing thinking, not just final conclusions
- Enable feedback and adaptation
- Build trust through transparency
Why It Matters
Effective change communication is critical for transformation success. The CONVEY Framework ensures that communication enables rather than hinders natural change adoption.