Trust-Based Progression honors human timing and natural relationship development, replacing the mechanical term “sales cycle” that implies forcing people through predetermined timeframes.
The Shift
“Sales Cycle”:
- Implies mechanical process
- Suggests predetermined timeline
- Focuses on our schedule
- Measures our efficiency
“Trust-Based Progression”:
- Honors natural timing
- Respects individual readiness
- Focuses on their journey
- Measures relationship depth
Why It Matters
Trust builds at human pace, not organizational schedule:
- Some people move quickly
- Others need more time
- Forcing creates resistance
- Honoring builds trust
In Practice
Trust-Based Progression means:
- Supporting natural timing
- Removing artificial urgency
- Enabling thorough evaluation
- Building genuine confidence
- Respecting individual readiness
The strongest partnerships emerge from trust-based progression, not forced acceleration.