Hand Raisers are people who give active signals that they want to talk to somebody and need help, replacing dehumanizing terms like “Marketing Qualified Lead” (MQL) or “Sales Qualified Lead” (SQL).
Why This Language
Instead of MQL/SQL:
- Mechanical qualification labels
- Scoring-based categorization
- Dehumanizing process language
Hand Raisers:
- Honors their active choice
- Recognizes their agency
- Respects their timing
- Acknowledges their need
The Reality
Hand Raisers aren’t all the same—they’re raising hands for different reasons:
- Some need a third bid
- Others are planning budgets
- Some are genuinely ready
- Many are still evaluating
The key is responding to their actual need, not forcing them into our process.
In Practice
When someone raises their hand:
- Provide genuine help
- Understand their actual need
- Respect their situation
- Support their process
- Build trust through service
Honor the hand raise with authentic support, not mechanical qualification.