Business

Touchpoint

Any interaction across channels and stages.

Glossary Term

Any interaction a customer has with a business across all channels and stages.

More Business Terms

Change Management

Preparing and guiding individuals through change.

Customer Acquisition Cost (CAC)

Total cost to acquire a new customer.

Customer Journey

Complete experience from discovery to advocacy.

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Continue building your Value-First vocabulary with our comprehensive glossary of 132 terms.

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