Business

Customer Acquisition Cost (CAC)

Total cost to acquire a new customer.

Glossary Term

The total cost of acquiring a new customer, including marketing and sales expenses.

More Business Terms

Change Management

Preparing and guiding individuals through change.

Customer Journey

Complete experience from discovery to advocacy.

Customer Retention

Ability to keep customers returning.

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Continue building your Value-First vocabulary with our comprehensive glossary of 132 terms.

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