Signal Strength measures the intensity and authenticity of interest indicators through human judgment and pattern recognition, replacing mechanical lead scoring systems.
What It Measures
Not Mechanical Points:
- Activity-based scores
- Algorithmic predictions
- Demographic fits
- Behavioral triggers
But Authentic Signals:
- Depth of engagement
- Quality of questions
- Pattern of investigation
- Genuine interest indicators
Recognition
Strong signals show through:
- Specific, detailed questions
- Purposeful content consumption
- Active outreach for help
- Systematic investigation
- Authentic engagement patterns
In Practice
Assessing Signal Strength requires:
- Human attention and judgment
- Pattern recognition over time
- Qualitative understanding
- Context awareness
- Relationship perspective
Signal Strength guides appropriate response without mechanical gatekeeping.