Language

Relationship Development

Building authentic connections over time.

Glossary Term

Building authentic connections over time, replacing 'lead nurturing'.

More Language Terms

Activation

Beginning of value creation together, not transaction completion.

Hand Raisers

Individuals authentically signaling readiness for expert guidance.

Partnership

Ongoing collaboration for sustained value creation.

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Continue building your Value-First vocabulary with our comprehensive glossary of 132 terms.

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