Prospectors represents a fundamental reframing of the traditional “prospects” language, recognizing that they are prospecting for value; we are the prospects they hope to discover.
The Reframe
Traditional View:
- Organizations “prospect” for customers
- People are “prospects” to be pursued
- Sales teams “hunt” for opportunities
Value-First View:
- People prospect for valuable solutions
- Organizations are prospects to be discovered
- Value attracts natural attention
Why It Matters
This language shift acknowledges:
- People have agency in their search
- Organizations must be worth discovering
- Value demonstration attracts naturally
- Authentic interest can’t be manufactured
In Practice
When we recognize people as Prospectors:
- We focus on being discoverable
- We create value worth finding
- We support their exploration
- We honor their agency and timing
The best “prospecting” is making ourselves worthy prospects for people actively seeking value.