Progression Quality measures the depth and authenticity of relationship advancement, replacing “conversion rate” which only measures quantity of stage movement.
The Shift
Conversion Rate:
- Measures quantity only
- Focuses on our success
- Ignores relationship depth
- Optimizes for volume
Progression Quality:
- Measures depth and authenticity
- Focuses on mutual value
- Emphasizes relationship health
- Optimizes for sustainability
What It Measures
High-quality progression shows:
- Deep understanding developed
- Genuine conviction built
- Authentic trust established
- Mutual value created
- Sustainable foundation laid
Why It Matters
Quality progression leads to:
- Successful implementations
- Long-term partnerships
- Natural advocacy
- Sustainable growth
- Mutual success
Better to have fewer, higher-quality progressions than many shallow conversions.