Progression represents natural advancement through the Value Path at human timing, replacing the mechanical term “conversion” that implies forcing people through predetermined stages.
The Distinction
“Conversion”:
- Implies forcing change
- Suggests mechanical process
- Focuses on our goals
- Measures our success
“Progression”:
- Honors natural movement
- Respects human timing
- Focuses on their journey
- Measures authentic advancement
Why Language Matters
The words we use reveal our mindset:
- “Convert” treats people as objects to transform
- “Progress” recognizes their natural journey
- “Conversion rate” measures our manipulation
- “Progression quality” measures authentic advancement
In Practice
Supporting natural progression means:
- Removing barriers, not adding pressure
- Enabling discovery, not forcing paths
- Honoring timing, not manufacturing urgency
- Measuring relationship depth, not stage movement
People progress when they’re ready, not when we want them to.