Core Framework
⚠️
Lead Magnet Trap
Gating knowledge as bait for contact information rather than freely sharing expertise to build trust
⚠️ The Trap
'Download our free guide!' (Just give us your email, phone, company size, role, and budget.) What started as valuable content sharing became transactional bait. When content becomes leverage for contact information, both education and relationships suffer—including yours.
Key Symptoms
- ⚠️ Best content hidden behind forms
- ⚠️ Immediate contact capture prioritized over trust building
- ⚠️ Content quality declining because gate justifies lower value
- ⚠️ People bouncing rather than engaging
- ⚠️ Short-term metrics masking long-term damage
Feeling stuck in the Lead Magnet Trap?
You're not alone. Name it. Document it. Break free by creating your own Value Path.
✓ The Value-First Alternative
Share valuable knowledge freely to build genuine trust. Create natural connection opportunities for those who want to engage further.