Path × Loop Matrix
WHERE the human is (Path) × HOW to support them (Loop)
32 combinations of contextually appropriate collaboration
The Complete Framework
Each cell represents a unique combination of stage readiness and operational mode. Together, they form a comprehensive map for AI-human collaboration.
Path × Loop
The Value Path (Stages 1-8) defines where the human is.
The Value Loop (Modes) defines how you support them.
Express
Making value discoverable
Unaware
Pattern Interrupt
Problem Aware
Contextual Education
Tailor
Contextualizing value
Solution Aware
Specific Application
Product Aware
Feasibility & Fit
Amplify
Delivering & expanding value
Most Aware
Selection & Commitment
Value Capture
Implementation & Impact
Evolve
Transforming the relationship
Growth
New Capabilities
Advocacy
Partnership & Co-creation
Key Insights
Not One-Size-Fits-All
The right approach depends on both WHERE the human is (their stage) and HOW you're engaging (the loop mode). An Audience member needs different Express content than a Champion does.
AI Enables Scale
Managing 32 combinations manually is impossible. AI can recognize signals at scale, enabling contextually appropriate engagement across all stages simultaneously.
Humans Provide Context
AI can identify patterns, but humans interpret what those patterns mean and make strategic decisions about how to respond with empathy and understanding.
Continuous Evolution
The matrix isn't static. As you learn from relationships, you refine your understanding of what works at each intersection, creating compound intelligence over time.
Examples in Action
Researcher × Express
Context: Someone actively investigating AI transformation approaches
Approach: Share authentic expertise through frameworks, documentation, and educational content
Not: Sales pressure or premature qualification
Buyer × Tailor
Context: Building internal consensus and stakeholder buy-in
Approach: Provide stakeholder enablement materials, business case support, and specific implementation context
Not: Generic content or one-size-fits-all messaging
Advocate × Amplify
Context: Naturally sharing success and recommending to others
Approach: Enable advocacy through success story amplification, community building, and extended reach
Not: Manufactured testimonials or incentivized referrals