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Lunchable GTM Ops: What Goes into your Attribution Model?

📅 December 12, 2024 ⏱️ 🎙️ Chris Carolan

Join Danielle Urban and Sarah Lane-Hawn as they break down the strategic approach to selecting and measuring channels and activities in your attribution model. Learn how to move beyond activity counting to meaningful outcome tracking and understand which channels truly deserve attribution credit. Th

Lunchable GTM Ops: What Goes into your Attribution Model?
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