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Value-First Communication: INBOUND and Data Summit Recaps
We personally value deep relationships over surface-level connections, then we turnaround and measure our marketing success by impressions, clicks, an...
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Value-First Communication with Klemen Hrovat - Enable Natural Sharing
We ignore viral marketing tactics when they're used on us - we scroll past clickbait, dismiss manufactured urgency, and unfollow accounts that beg for shares - then create content designed to go viral rather than be genuinely helpful.
📋 Show Notes
Episode Description
We ignore viral marketing tactics when they’re used on us - we scroll past clickbait, dismiss manufactured urgency, and unfollow accounts that beg for shares - then create content designed to go viral rather than be genuinely helpful.
Today - “Enable Natural Sharing Rather Than Forcing Virality”
Klemen Hrovat and I will explore:
Why viral mechanics often damage long-term relationship building How to create content so valuable people naturally want to share it The connection between natural sharing and better data quality PLUS: Final agenda review for Thursday’s Data Summit!
The recognition moment: You personally resist viral manipulation but your content strategy might rely on those same tactics.
What if content that spreads naturally also creates better data and stronger relationships?
FINAL CALL: Value-First Data Summit - Thursday!
Join us live or catch the replay!
#ValueFirst #Communication #DataSummit
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